The last one decade or so has witnessed a huge rise in the number of products that are marketed on the platform of being natural. Nowhere has this trend been more evident than in the energy drinks niche. Today, the number of ‘natural energy drinks’ in the market outstrips that of those which don’t bear that label. And that is interesting seeing that less than ten years ago, a natural energy drink would have been a specialty product: the sort that you have to shop far and wide to get a store stocking it.
Two factors have led to this popularity of natural energy drinks. First were the safety concerns raised a few years back, with regard to some of the ‘synthetic’ energy drinks of the time – which led to the outright banning of some brands in some countries. Most of those arose in the wake of some people making use of the drinks and ending up with health problems that were blamed on the drinks. But the greater factor informing this popularity of natural energy drinks is the fact that we happen to be living in a time when people are simply obsessed with ‘natural’ products – which are seen as being more effective and safer.
Now what tends to qualify an energy drink to be termed as being ‘natural’ is where it happens to contain herbal extracts, and ideally, where it draws its efficacy from such herbal extracts.
One of the most popular herbal extract that goes into the making quite a good number of energy drinks is the Ginko Biloba. This is an herbal product that has a well known energizing effect, and which has been used for thousands of years in the places where it grew natively by people who were in search of its energizing effect. Ginseng is another product that tends to make it into the ingredient lists of quite a huge number of energy drinks. It too, has a marked and well document energizing effect -in addition to a host of other health effects. Guarana is yet another herbal extract that you will tend to find in a good number of these energy drinks, as is taurine and increasingly, the acai berry.
Most of these herbal extracts that go into the making of energy drinks will tend to be rich in vitamin B complex, which has the effect of enhancing metabolism – leading to a real energizing effect (rather than just a feeling of ‘being energized’ on the part of the users). Even where the active ingredient is not vitamin B complex, the working mechanism still tend to be one of enhancing metabolism. Some of the herbal extracts also have a psychological effect of relieving their users of stress, which has the ultimate effect of making the users feel much more energized.